Openness in the New Cloud Stack: Box and Salesforce

As an industry, we've been stuck between warring paradigms. Incumbents have long pushed a consolidated technology approach, while cloud players have advocated integrated best-of-breed solutions and the emergence of a new "cloud stack." This split has largely forced customers to choose between buying all their infrastructure and services from one provider, or mixing and matching cloud solutions from independent vendors.

Two weeks ago, all of this suddenly changed. The enterprise software landscape underwent a massive shift as former rivals set aside their differences and joined hands (*stacks) to offer customers a better way to purchase, deploy and manage their enterprise applications and infrastructure. It’s exciting to see the enterprise leaders commit to building a more open ecosystem of best-of-breed solutions that give customers what they want – technology innovation – in an integrated approach.

One of the greatest results of having enterprise software distributed via the cloud is customer choice. Enterprises can now mix and match leading solutions, bridging them all together with open APIs and seamless integrations. At Box, we enable customers to store content in one place, and then extend that information to any application or service in their business. We’re giving customers the choice to work with the best solutions for their business needs, which is why we’ve been incredibly focused on building the best network of partners through programs like the Box Partner Network and technology like Box Embed.

Today, we’re excited to share a new update and deep technology integration with one of our long-standing partners, Salesforce. Available today, Box For Salesforce is built on Box Embed, our HTML5 technology that makes it easy to embed the entire Box experience within the industry’s leading CRM platform. The new integration supports the full power of Box, including content collaboration and document workflow, within a Salesforce record.

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CRM is a key part of every business, and the sales process involves a tremendous amount of content, such as RFPs, contracts, sales overviews and quote forms. CRM users need to associate documents to specific records within the system, so they can keep track of the documents linked with each account. At the same time, users need a collaborative space for accounts to work jointly on specs, proposals and contracts with coworkers and customers alike.

By centralizing business content access all apps, whether it’s ERP on Netsuite, social on Jive, financial analytics on Tidemark and CRM on Salesforce, Box has you covered. We’ll continue to innovate with best-of-breed partners to deliver the best content collaboration experience in the cloud. We’re just getting started.

If you’re interested in trying Box for Salesforce today, visit the AppExchange.