Tag: marketing

27 Aug 2014 · by James Cook
Modern marketing is a challenging balancing act. While you’re working daily to build a creative, compelling message that sets your product apart, you’re also facing ever-increasing complexity and mountains of data about customers. How complex? Consider this: According to Forrester Research, 82% of...
22 May 2014 · by Amanda Brophy
Executing marketing projects on time, on-budget, and with high quality usually requires a team of in-house experts, outside contractors, and creative agencies. This level of inter-connectedness also brings added risk and complexity as more people get access to the content you are working on. With...
11 May 2014 · by Amanda Brophy
The most successful companies use technology as a business asset and not as an expense. However, to really understand how your different departments are taking advantage of technology, you need to work closely with business counterparts to understand their key priorities, pain points and tools they...
05 Sep 2012
Like it or not, working with hard copies – like receipts, expense reports and invoices – is still something many of us have to deal with pretty frequently. If you're used to working in the cloud like we are, you know having your data on paper makes sharing, analyzing and storing your important...
29 Aug 2012 · by Gonzalo Manucci
We're big on using our own product. While other companies sometimes refer to this as "dogfooding," we prefer the term, "drinking our own champagne." :) Regardless of what you want to call it, our marketing team is really big on using Box, and I honestly can't imagine doing business without it. In...
23 Aug 2012
We love building and engaging with our diverse community of Box customers. And that's why we were so thrilled to hear that our VP of Marketing, Jen Grant, was recently recognized for her efforts in turning customers into Box advocates. In a newly published book, "Brand Advocates," author Rob...